The Simpsons in 4D

The Simpsons in 4D

The Simpsons in 4D at Broadway at the Beach (South Carolina) delivered an immersive guest experience featuring a fully themed Kwik-E-Mart and Aztec Theater, culminating in a 4D film starring The Simpsons.

As lead designer, I created custom character art and graphics throughout the attraction, including lifesize sculpts for photo-ops with Bart, Lisa, Homer, Marge, and Maggie, and detailed visuals and finishes inside the Aztec Theater.

The 15-minute multi-sensory experience used projection mapping, 3D visuals, motion seats, and dynamic special effects to bring the show to life. After the screening, guests explored and shopped in the Kwik-E-Mart; an immersive store featuring iconic products like Buzz Cola, Lard Lad Donuts, and show-inspired Squishee flavors, along with exclusive Simpsons merchandise.
Skills

Illustration
Graphic Design
Package Design
Print Production
Retail Design
Marketing
Social Media
© Paolo Rinaldi. All Rights Reserved.