The David Dunlap Observatory
Corporate Identity Rebrand
Light pollution and land development has ceased any scientific research and use for the observatory. The future of the Observatory aims to become a science centre for children and inspire the next generation of star gazers. With that in mind, the new identity aimed to evoke child-like curiosity.
The phases of the moon inspired the new logo identity.
Turning from a crescent, to half, and finally a full moon, the letters D-D-O are revealed.
Combined with the logo is a pattern of constellations – interesting characters written in the stars. The pattern harkens back to a child’s imagination and encourages children to keep looking up.