The Simpsons in 4D

Myrtle Beach, SC​

Located in South Carolina’s most popular tourist destination – Broadway at the Beach –The Simpsons in 4D is an immersive guest experience with authentic recreations of the show’s famous Kwik-E-Mart and iconic Aztec Theater, which shows a 4D film starring The Simpsons.

As one of the lead designers on the project, my team and I were responsible for creating custom
character art and graphics throughout the entire attraction.

the simpsons in 4d attraction

Guests can receive a souvenir photo taken with life-size sculpts of Homer, Marge, and Maggie.

family posing with homer, marge, and maggie

Custom character art and impressive real-world finishes can be found inside of the Aztec Theater while guests wait for the show to begin.

guests posing with moe
guest posing with lisa and ralph

The 4D Experience® is a 15-minute multi-sensory experience incorporating a mix of custom and existing content. Guests enter the state-of-the-art 4D Theater with projection mapping, 3D visuals, motion seats, and dynamic special effects.

homer dodging a fireball on the screen of the theater
radioactive man standee and guest posing with milhouse and the bullies

After the show, guests explore and shop in the famous Kwik-E-Mart. The fully-themed convenience store features a wide array of well-known products from the show including Buzz Cola, Lard Lad Donuts, and six show-inspired Squishee flavors. In addition to these Springfield staples, the Kwik-E-Mart offers a variety of food and beverage options and unique Simpsons merchandise.

inside of the kwik-e-mart
guest pouring a squishee

The Simpsons in 4D was created as a collaboration among SimEx-Iwerks Entertainment, FoxNext Destinations, and Gracie Films. All aspects of the attraction were designed to the highest quality standards to deliver an authentic experience for fans of all ages.

kwik-e-mart back view from lake

THE SIMPSONS TM & © Twentieth Century Fox Film Corporation. All Rights Reserved.

Other Work