The Simpsons in 4D

Myrtle Beach, SC​

Located in South Carolina’s most popular tourist destination – Broadway at the Beach –The Simpsons in 4D is an immersive guest experience with authentic recreations of the show’s famous Kwik-E-Mart and iconic Aztec Theater, which shows a 4D film starring The Simpsons.

As one of the lead designers on the project, my team and I were responsible for creating custom
character art and graphics throughout the entire attraction.

the simpsons in 4d attraction

Guests can receive a souvenir photo taken with life-size sculpts of Homer, Marge, and Maggie.

family posing with homer, marge, and maggie

Custom character art and impressive real-world finishes can be found inside of the Aztec Theater while guests wait for the show to begin.

The 4D Experience® is a 15-minute multi-sensory experience incorporating a mix of custom and existing content. Guests enter the state-of-the-art 4D Theater with projection mapping, 3D visuals, motion seats, and dynamic special effects.

homer dodging a fireball on the screen of the theater

After the show, guests explore and shop in the famous Kwik-E-Mart. The fully-themed convenience store features a wide array of well-known products from the show including Buzz Cola, Lard Lad Donuts, and six show-inspired Squishee flavors. In addition to these Springfield staples, the Kwik-E-Mart offers a variety of food and beverage options and unique Simpsons merchandise.

inside of the kwik-e-mart
guest pouring a squishee

The Simpsons in 4D was created as a collaboration among SimEx-Iwerks Entertainment, FoxNext Destinations, and Gracie Films. All aspects of the attraction were designed to the highest quality standards to deliver an authentic experience for fans of all ages.

kwik-e-mart back view from lake

THE SIMPSONS TM & © Twentieth Century Fox Film Corporation. All Rights Reserved.

Other Work